When I developed our business plan, I held tightly to core convictions that I HAD to incorporate into our business philosophy. And so, the SHEEHY strategies mottos were born. To date, we have more than 30 mottos. I expect the list to grow as our team expands and our culture evolves. For now, let’s start with the top five.
Motto № 1.) Illuminate minds to ignite behavior change.
Motto № 2.) Foster authentic, reciprocal relationships.
Motto № 3.) Dream it. Design it. Do it.
Motto № 4.) Unfailingly establish SMART objectives. Keep ’em specific, measurable, attainable, realistic, timely.
Motto № 5.) Be the moral compass.
On Herd It Here, I’ll expand upon each, describe how it applies to business and what it means for how we practice PR.
Written on June 11, 2018